If you have never been to a trade show before, let me explain exactly what it is. A huge conference center, with modern distribution stands/ shops, which present the latest trends and products in a given area to the respective distributors and wholesale buyers. Lectures and presentations in the respective field are also held.

Trade shows in the fashion industry include fashion companies and wholesalers, who are introducing the world to their new collections and products for the upcoming seasons.  Usually more than 1000 exhibitors are present.  While online shopping can be fun, and innovative apps like FashionGo have helped by bridge the virtual gap between sales to buyers and suppliers during a pandemic, nothing compares to a real trade show.  When it comes to trade shows, there are so many questions.  Do I have to participate in a trade show?  How much will it cost me?  How does all this work?  How can I be sure that it will succeed?

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